Phil Reding, M. Layne Wade and Alan Kurtz bring depth of experience to Arysta LifeScience


SAN FRANCISCO (July 19, 2005) – Continuing its commitment to preeminent customer service and delivering products and services to meet customer needs, Arysta LifeScience North America announces the addition of an area sales manager and two technical service representatives to its specialty business.


“Arysta LifeScience North America is committed to helping customers maintain their competitive edge by providing innovative market solutions,” said Tom Justmann, vice president, specialty. “We are driven to perform in an efficient and effective manner while focusing on our customers and the market.”


Phil Reding has joined Arysta LifeScience North America as area manager for U.S. specialty crops and product manager for specialty insecticides. As such, he will lead the specialty products sales force and technical reps for the U.S. Reding most recently served as sales manager for Regal Chemical Company, focusing on turf, ornamental and agricultural sales throughout California, Arizona and Nevada.


Reding began his agricultural career in Iowa with Ciba-Geigy, and in his latest role, served as regional business manager and national account manager for Syngenta Crop Protection. At Syngenta, he was responsible for business planning, strategy and development. Reding received his bachelor’s degree in Business Administration with an agricultural emphasis from Iowa State University.


M. Layne Wade brings more than 15 years experience in California agriculture to his position as technical services representative at Arysta LifeScience North America. As technical rep, Wade is responsible for developing conventional specialty products in California and Arizona by overseeing field trials, and interacting with universities and centers of influence to ensure technical product positioning is appropriate. He also will work on label extensions and development of new products coming to the market.


Prior to joining the company, Wade was a sales representative for Regal Chemical Company covering Northern California. Since 2002, Wade has operated his own business -- Wade Consulting -- providing guidance on agronomic and pest management decisions. Wade received his bachelor’s degree in Agricultural and Managerial Economics, and his master’s degree in Plant Protection and Pest Management from University of California-Davis.


Alan Kurtz will serve as technical services representative for the Eastern region which includes areas from Wisconsin to Maine, Florida to Texas and all areas in between. Like Wade, Kurtz is responsible for working with universities and other centers of influence to ensure technical product positioning is appropriate. In addition, he will develop new products, research label extensions and increase the current product portfolio where appropriate.


Kurtz brings a tremendous depth in field research, technical support and market development experience with him to his new position. With Valent USA Corp. for 13 years, he has been involved with hands-on product discovery, development and residue trials as well as product development program management. As field market development specialist with Valent, he served as the IR-4 agricultural coordinator, acting as liaison for all Valent USA interactions with the IR-4 minor crop program. Kurtz received his bachelor’s degree in Biology from Goshen College in Goshen, Ind., and his master’s and doctorate degrees in Agronomy from The Ohio State University.


Headquartered in Tokyo, Japan, Arysta LifeScience is the world’s largest privately-held crop protection and life science company with 2004 revenues of ¥103.2 billion (US$1 billion). An entrepreneurial provider of crop protection and life science products in more than 100 countries worldwide, Arysta LifeScience specializes in the marketing and distribution of respected crop protection brands and life science products in harmony with the needs of global producers. More information on the company is available at: