Arvesta Turf and Ornamental Adds to Sales and Technical Staff

SAN FRANCISCO (Feb. 25, 2005) – To further its efforts to deliver innovative products and services to the industry and achieve growth in the turf and ornamental markets, Arvesta Corporation has announced the addition of several new regional sales and technical service representatives.

“Increasing our presence significantly in the turf and ornamental markets reflects our commitment to growth and delivering products that meet the needs of our customers,” said Arvesta President and CEO Elin Miller.

David Baker, Lee Rogers and Brett Rush have been named sales representatives for Arvesta’s turf and ornamental (T&O) group; Doug Houseworth joins as T&O technical service representative. All will report to Arvesta T&O Business Manager Bill Liles.

Baker will manage Southwest and Far West regional sales. He most recently served as sales representative for Agrivert, Inc., a sister company of Arvesta, selling Nutricote fertilizer and a portfolio of ‘green’ products. Prior to working with Agrivert, Baker was in nursery production and sales at a leading horticultural distribution center.

“The synergy between plant nutrition and plant protection, the novel chemistries marketed by Arvesta and the global experience of the management team create a significant opportunity for success,” Baker said. Baker received his bachelor’s degree in business administration from North Texas State University.

Rogers assumes sales responsibilities for the Northeast and Mid-Atlantic areas. Prior to joining Arvesta, Rogers worked in sales for Agrivert focusing on Nutricote sales. He also worked at Nichimen Corporation, a legacy company of Arysta LifeScience, parent of Arvesta.

“The arrival of new and innovative Arvesta T&O products will provide current and new customers with valuable solutions for their operational needs,” Rogers said. Rogers received a bachelor’s degree in chemical engineering from the University of Colorado.

Rush will cover the Midwest sales region for Arvesta T&O. Most recently, he served as director of development for the College of Agriculture at Purdue University. Prior to that, he was in turf chemical sales for the Anderson’s and Novartis.

“Arvesta is a growing company with promising chemistries that will enable us to provide new solutions for the turf industry,” Rush stated. Rush received a bachelor’s degree in Agronomy and Turfgrass Science from Purdue.

Houseworth assumes the role of national T&O technical service representative following 25 years in turf and ornamental research and development at Ciba and Novartis, and most recently at AgriGuard Company, LLC.

“With turf and ornamentals being one of the greatest areas of growth for Arvesta, I’m pleased at the prospect of helping develop leading-edge chemistries like ARENA® Insecticide to commercialization, as well as future compounds in development,” Houseworth said. He received a bachelor’s degree and master’s degree in horticulture from the University of Missouri-Columbia. He also received a Ph.D. in plant pathology from the University of Missouri-Columbia.

Headquartered in San Francisco, Arvesta T&O is an emerging provider of innovative turf and ornamental plant protection solutions. Committed to sustainable growth and high-quality products and services, the company is strongly committed to product stewardship, environmental responsibility and human safety. For further information about Arvesta Corporation, please visit the company’s Web site at