Arvesta Announces Registration of CELERO™ Insecticide

SAN FRANCISCO (Jan. 24, 2005) – Arvesta Corporation announced today the federal registration* of CELERO™ Insecticide for control of aphids, whiteflies and mealy bugs in ornamental crops. CELERO, a new generation neonicotinoid, is registered on trees (bearing and non-bearing), shrubs, evergreens, flowers, foliage plants, ground covers and interior plantscapes providing protection for landscape and nursery crops.

“Arvesta is becoming a widely recognized name in the agriculture market,” said Elin Miller, president and CEO of Arvesta. “We are excited about this registration because it allows us entry into the ornamental market with one of the best products.”

CELERO, also known as Clothianidin, works through contact and ingestion to stop damaging pests immediately. It also works systemically providing season-long, residual control of aphids, whiteflies and mealy bugs, which is important when maintaining beautiful, healthy plants.

“We’re very excited to offer this new chemistry to the ornamental market,” said Bill Liles, turf and ornamental business manager for Arvesta. “CELERO provides growers another tool for controlling multiple pests.”

CELERO Insecticide also offers a favorable toxicological profile making it an idea tool for an insect management program. CELERO is available as 16 percent water soluble granule. It also features a restricted entry interval of 12 hours.

“There are many good products on the market,” said Tom Kroll, fungicide and insecticide product manager for Arvesta. “The data indicates that the unique chemistry in CELERO will be among the best in providing the user consistency in aphid, whitefly and mealy bug control.”

Headquartered in San Francisco, Arvesta Corporation is an entrepreneurial provider of unique crop protection solutions worldwide. As a basic provider of high-quality plant protection products and services, the company is strongly committed to product stewardship, environmental responsibility and human safety. For further information about Arvesta Corporation, please visit the company’s Web site at

*State registrations may be pending.